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Photography Featuring Scarlett Johansson, Beyoncé and David Beckham Kicks
Off Disney's 'Year of a Million Dreams'
To launch Disney Parks "Year of a Million Dreams" celebration, spectacular
new images were unveiled today featuring the work of acclaimed photographer
Annie Leibovitz, and starring Scarlett Johansson as Cinderella, Beyoncé taking a
spin in a giant teacup and David Beckham slaying a dragon.
Leibovitz's images also fulfill one of Beckham's "dreams," as the Disney Parks
project is his first endorsement since signing a contract to play professional
soccer in the United States.
In addition to the three debut images, Disney Parks has commissioned more images
by Leibovitz that will feature other celebrities in classic, Disney fairy tale
settings.
Asked by Disney Parks to lend her vision to the campaign, Leibovitz has created
inspired images of storybook fantasy come to life. Her photographs for the
campaign embody the captivating, narrative style indicative of her
world-renowned work.
"I'm really delighted to be part of the 'Where Dreams Come True' campaign," said
Leibovitz. "We live in difficult times and I feel, especially as a parent, that
keeping dreams alive is one of the most important things we can do."
Each image features a scene with the featured celebrities transformed into the
role of a fabled Disney character, expressing their own dreams and imagination.
As Cinderella, Scarlett Johansson is seen running down a flight of stairs as the
clock strikes midnight with her glass slipper unknowingly left behind. The
tagline reads, "Where every Cinderella story comes true."
Befitting a true princess, Johansson wears a stunning, one-of-a-kind Harry
Winston tiara -- a dazzling piece in platinum with more than 62 carats of
sparkling diamonds and valued at $325,000. The dress worn by Johansson is a
custom-made, Cinderella-inspired gown designed by Nicoletta Santoro.
David Beckham plays the part of the gallant Prince Phillip from "Sleeping
Beauty," atop his trusted steed fighting the evil dragon. The tagline reads,
"Where imagination saves the day."
"There were many Disney characters I liked as a kid," said Beckham. "Now my sons
love the Disney characters and it's a big part of their lives, a big part of
many children's lives around the world. So to be part of that is an honor and
very exciting.
"I love going to Disney, I'm like a big kid," he added.
Beyoncé appears as "Alice in Wonderland," twirling in a teacup, accompanied by
Oliver Platt as the Mad Hatter and Lyle Lovett as the March Hare. The tagline
reads, "Where Wonderland is your destiny."
"It's two great imaginations coming together -- Disney and Annie Leibovitz,"
said Lovett. "To be along for the ride really is quite something, just knowing
that you're going to be part of a great Disney character. And then when you step
into the imagination of Annie Leibovitz, you know you're in another world."
"The 'Where Dreams Come True' campaign is about the imaginations and dreams that
are inside us all," said Jay Rasulo, chairman of Walt Disney Parks and Resorts.
"By capturing these transformational experiences, these emotional images
communicate a powerful concept. Working with Annie Leibovitz was a natural fit
-- Disney is known for immersive storytelling and Annie is a masterful artist
whose photos speak volumes."
The campaign premieres as a special insert in the March issues of Vanity Fair,
GQ, Vogue, W, The New Yorker, Conde Nast Traveler and Cookie.
As part of the "Where Dreams Come True" initiative, Disney Parks introduced "The
Year of a Million Dreams" (Oct. 1, 2006-Dec. 31, 2007). During this 15-month,
first-of-its-kind celebration, more than one million very special dreams are
being granted to guests visiting Walt Disney World Resort and Disneyland Resort.
The celebration also is highlighted by the debut of innovative Disney
attractions and entertainment spectaculars at both Disneyland and Walt Disney
World resorts.
(Jan 24, 2007)
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